Weg is an outdoor magazine. The first issue was published in April 2004. The magazine's aim is to give readers a destination to travel to that is creative and affordable - in South Africa as well as the rest of Africa. Weg aims to make the information available for its readers to do exactly that: to find a destination for readers who love camping, walking, jogging, paddling, 4x4, birdwatching or travel in itself. The information in Weg is authorative without being too serious. Readers can read travel articles, look at a photographic portfolio, page through mouth-watering recipes, see all about the latest in travel and outdoor living books and have a look at the newest outdoor equipment available.